Bosch Mobility Aftermarket will showcase new products and parts at AAPEX Booth #A4409, new diagnostic solutions, tools and equipment at SEMA Booth #36087, and new engineering and performance parts at SEMA Booth #23911. · Products to watch include the launch of the first Bosch heavy duty braking line, an expanded filter portfolio, and new tools and […]
NEWS: Holley Demonstrates Strong Momentum and Product Innovation at SEMA 2025
Portfolio of iconic brands continues to cement Holley’s aftermarket leadership and deliver comprehensiveperformance solutions for enthusiasts worldwideBOWLING GREEN, Ky. – October 30, 2025 – Holley Performance Brands (NYSE: HLLY), a leader inautomotive aftermarket performance solutions, today announced it will be showcasing the latest performancesolutions from its iconic portfolio of industry-leading […]
Mattel and RealTruck Collaborate on One-of-a-Kind “Matchbox” Jeep Wrangler, Scheduled to be Unveiled at the 2025 SEMA Show
Custom Build will be Revealed During a Live Broadcast Press Conferenceat RealTruck’s Booth on Tuesday, Nov. 4, 2025, at 1:00 p.m. (PST) Vehicle to be Auctioned off at Barrett-Jackson’s 2026 Scottsdale Auction,with Proceeds Benefitting Richard Rawlings’ Gas Monkey FoundationANN ARBOR, Mich. (Oct. 29, 2025) – RealTruck, a global aftermarket product […]
Tough Doesn’t Quit: Brent Underwood
At 8,500 feet between Mt. Whitney and Death Valley lies Cerro Gordo – a ghost town with no running water, limited access, and some of the harshest weather in California. Most people would see desolation; Brett Underwood saw possibility. For the past several years, Brent has been living alone in […]
SEMA LIVE PRESENTED BY AUTOZONE STREAMS THE WORLD’S LARGEST AFTERMARKET EVENT TO AGLOBAL AUDIENCE
Expanded vehicle coverage, new talent, and immersive experiences will bring every moment of the SEMA Show to life on YouTube and Meta — DIAMOND BAR, Calif. (Oct. 28, 2025) – Automotive industry professionals and enthusiasts can experience the excitement of the 2025 SEMA Show through SEMA Live presented by AutoZone. With expanded coverage, more storytelling, […]
MAHLE exhibits new Aftermarket Offerings at AAPEX 2025
Farmington Hills, Mich., October 28, 2025 MAHLE Lifecycle and Mobility is set to reveal its latest Aftermarket parts and service solutions for light- and heavy-duty vehicle applications in the newly located MAHLE booth (#A4045) at the 2025 Automotive Aftermarket Products Expo (AAPEX). Key new offerings include two first-to-market MAHLE® cylinder head […]
PROOF Research’s Sponsored Shooters Win Big at the TTG Sniper Challenge
Columbia Falls, Mont. (October 2025) – PROOF Research®, the global leader in composite technology, proudly congratulates Greg Hamilton, Head of Special Projects at PROOF Research, and PROOF Sponsored Shooter Sean Murphy on their outstanding 1st place finish in the Heavy Division at the TTG Sniper Challenge 2025, held on Oct. 10 – 12, 2025, at the […]
2025 ADV Cannonball Rally Finishes Inaugural Race Succesfully
October 23, 2025 — Seattle, WA, USA Forty riders rolled out from Kitty Hawk, North Carolina, for the inaugural ADV Cannonball Rally on October 6th, 2025, the first-ever coast-to-coast challenge of its kind. Eight days, ten states, and over 3,500 miles later, the group crossed the finish line at the Portofino Hotel […]
Dirt, Dunes, and a Race That Uncovers Destinies
Sonora Rally Announces Schools, Partners, and Its Significance to the Road to Dakar It’s not just a race; it’s a rite of passage. Rally Raid represents the purest expression of adventure: a test of willpower, navigation, and endurance across some of the world’s most unforgiving terrain. And there’s no better […]
TOPDON US Innovates RLink J2534 with More Robust Technology, Features for Increased Application and Flexibility
ROCKAWAY, NEW JERSEY – Oct. 23, 2025 – TOPDON US (https://www.topdon.us/) has innovated two of the company’s most popular products, the RLink J2534 (https://www.topdon.us/products/rlink-j2534) and TopScan (https://www.topdon.us/products/topscan) with more robust technology and features for greater use and flexibility. Developed using customer feedback, the RLink J2534 now offers the diagnostic capabilities of the TopScan […]