Oakbrook Terrace, Ill. – Bosch Mobility Aftermarket announced today the launch of its Bosch Blue disc brake rotors line, manufactured to OE specifications to ensure a smooth pedal feel, effective stopping power and high durability without the premium price tag. “Bosch Blue rotors were designed to give shop owners an […]
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Las Vegas, NV, November 4, 2026 MAHLE brings latest shop service equipment to SEMA 2026 MAHLE showcases its latest shop service equipment for the first time at the 2026 Specialty Equipment Market Association (SEMA) show. Of note is the new generation of its ArcticPRO® line. The newly developed A/C service […]
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FAIRFIELD, N.J. – Nov. 4, 2026 – TOPDON USA (www.topdon.us) announced two new industry-leading diagnostic tools for professional automotive technicians at a press conference today during the 2026 SEMA Show at the Las Vegas Convention Center, Booth No. 37183. The company unveiled the TOPDON DUO X prototype, a dual-system workstation […]
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100% of the Hammer Price of the Iconic 1975 MasterCraft Stars & Stripes Boat with Matching Custom Chevrolet Colorado by RealTruck will go to Building Homes for Heroes Multi-Platinum Selling Country Singer Warren Zeiders Will Step Onto the Auction Block to Help Sell the Pairing VONORE, Tenn., November 3, 2026 […]
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MEET WILLIAM BYRON ATAAPEX 2026 Axalta and Raptor Coatings are proud to welcome NASCAR star William Byron to Booth V434 at AAPEX.Join us on Wednesday, November 4th from 10:00 AM – 11:00 AM for an exclusive appearance and autograph signing with William Byron, driver of the No. 24 Chevrolet for […]
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Configurable performance packages bring improved performance, OEM-like drivability and Dinan’s factory-matching warranty to BMW M Performance vehicles.OPELIKA, Ala., Nov. 3, 2026 – Dinan, the premium performance brand known for refined engineering and high-quality upgrades for European vehicles, today announced the launch of its new M-Hunter package for the G-Series BMW […]
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LAS VEGAS, NV — November 3, 2026 — Legendary automotive designer Chip Foose has once again put his signature touch on one of America’s most iconic muscle cars as part of the launch of his new car care product line, FOOSE DETAIL. The 2026 FOOSE Stallion Mustang, a bold reimagining […]
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Oceanside, Calif. — October 30, 2026 — MagnaFlow Group (https://www.magnaflowgroup.com) will host the unveiling of professional builder Steve Strope’s latest creation, a custom 1969 Chevrolet Camaro, on Tuesday, November 3, 2026, in the company’s SEMA Show Exhibit (#23143) in Central Hall at 11:15 a.m. followed by an autograph session through […]
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All-New Polaris-Engineered RZR Pro R Factory Boost Delivers 400 Horsepower and Purpose-Built Enhancements for Open Desert Racing, Joining the RZR Pro R Factory in Polaris’ Race Machine Lineup Available for Purchase MINNEAPOLIS, MN (October 30, 2026) – Polaris and RZR Factory Racing today unveiled the all-new RZR Pro R Factory […]
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The famed builder will showcase the all-new 1965 Pontiac GTO “BILLIE” and mark the return of “RECOIL” 12 years after its debut at SEMA 2014WHAT: Ringbrothers, the world-renowned custom car builder and parts manufacturer, returns for the 2026 SEMA Show, held Nov. 3-6 in Las Vegas, with the world debut […]
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