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New products in late model muscle, late model truck, and off-road reflect Holley’s commitment to serving enthusiast customers in growing aftermarket vehicle verticals
BOWLING GREEN, Ky. – Jan. 30, 2024 – Holley Inc. (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced its participation in the 2024 Specialty Equipment Manufacturers Association (SEMA) Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference. The event, being held Jan. 30 – Feb. 1, 2024 in Anaheim, Calif., is one of the most anticipated and widely attended media conferences held each year for the aftermarket industry.
This year, Holley is demonstrating its continued commitment to serving a broader set of enthusiast customers by showcasing its next-generation products across multiple aftermarket vehicle verticals.
“We continue to leverage our brands and strengthen our customer focus to deliver high-performance platform solutions that meet the needs of all enthusiasts,” said Matthew Stevenson, President and Chief Executive Officer, Holley. “Our product pipeline is stronger than ever, and we’re excited to show top industry media how Holley is innovating for our customers in 2024 – not just in core markets like classic cars and trucks, but for growing vehicle verticals like late model muscle, late model truck, and off-road.”
Featured Products Encompassing Multiple Consumer Verticals
Holley has a dynamic product lineup planned for the MPMC Media Trade Conference with featured offerings spanning the following verticals: Late Model Truck & Off-Road; Late Model Muscle & Racing; Safety; and Classic Cars & Trucks. The following products will be on display:
- ADS Shocks and Suspension: Featuring over 50 bolt-on OE applications, the latest racing shocks and suspension technology from ADS now covers more off-road trucks and UTVs through the ADS Direct Fit Race line.
- Flowmaster Exhaust: Combining state-of-the-art technology with unparalleled performance and an early to market strategy for new applications, innovative Flowmaster exhaust systems are setting a new standard for performance, delivering enhanced engine efficiency and sound.
- Edge, Diablosport and Superchips Tuners: Offering next-level customization, efficiency, and power enhancement, Holley’s portfolio of tuning brands are an ideal fit for late model cars, trucks and SUVs, including Ram, the Chevy Silverado and Ford Bronco.
- Baer Brakes: Engineered for both early and late model cars and trucks, next-generation braking solutions from Baer Brakes offer best-in-class performance at a competitive price point.
- Stilo, Simpson, HANS and RaceQuip safety products: Demonstrating its safety leadership and offering racers unrivaled protection, Holley is showcasing its full portfolio of safety accessories, including high-performance racing helmets, frontal head restraints, fire suits, gloves, shoes, and more.
- Sniper 2 EFI: With 14 new features, an all-new power distribution module, plug-and-play ignition systems, and a Bluetooth module coming soon, Holley’s self-tuning, easy-to-install Sniper 2 EFI conversion for 4-barrel style carburetors is easier than ever to install.
- RetroBright Performance Lighting: Blending classic, sealed beam looks with modern LED performance, RetroBright headlights add brightness and provide safety without compromising aesthetics.
For more Holley company news, click here.
About Holley
Holley Inc. (NYSE: HLLY) is a leading designer, marketer, and manufacturer of high-performance products for car and truck enthusiasts. Holley offers a leading portfolio of iconic brands that deliver innovation and inspiration to a large and diverse community of millions of avid automotive enthusiasts who are passionate about the performance and personalization of their classic and modern cars. Holley has disrupted the performance category by putting the enthusiast consumer first, developing innovative new products, and building a robust M&A process that has added meaningful scale and diversity to its platform. For more information on Holley, visit https://www.holley.com.
